Paul Bunyan

How do you cut down an entire forest?

One swing of the axe, repeated thousands of times.

It’s so simple, it’s stupid.
But we overthink it.

We want to believe there is a short-cut.
We are always looking to cut corners.

But it is that simple.
We keep swinging the axe.

Naturally, we’ll improve our technique, we’ll get stronger, we’ll recruit others to help.

We’ll become better than when we started.

But that only comes with first putting in the work, day after day, and sticking with it.

What are you going to take a big swing of the axe at today?

Sales Skills For Founders Newsletter

I write about actionable sales skills that take Founders from confused to confident and accelerate their closing rates.