Do you want to know your competitive advantage?
It’s so clear we forget that it’s there.
It’s the current experience you have right in front of you.
We look at others with these big titles and years of experience and think we are so behind.
Yet, amid all the incredible accomplishments and awards, they lack one major thing.
They aren’t in the trenches any longer.
COOs aren’t dealing with health benefits and payroll.
CMOs aren’t setting up email funnels.
CTOs aren’t writing lines of code.
CROs aren’t selling products.
Cherish the fact that you are in the trenches. You have real-world experience. You are close to the actual problems of your clients and prospects.
You feel their pain. In a way, that makes you the most valuable person in your organization. You have your pulse on what’s actually moving the needle.
Don’t get discouraged if you aren’t “there” yet. You may end up getting there and miss it. Many do.
Sometimes it feels nice to be standing on the barracks looking out at the battle. Other times, it’s exhilarating to be in the trenches and get your hands dirty.
Embrace where you are and enjoy every minute of it. Soon, you may miss being so close to the action.