• Andreas Widmer Profile Headshot

Andreas Widmer

Andreas Widmer Profile Headshot






Episode 296 features Andreas Widmer, a seasoned entrepreneur with a passion for helping business professionals find deeper meaning in their work and sustainable success through principled entrepreneurship.

Buy His New Book, The Art of Principled Entrepreneurship: Creating Enduring Value: https://www.amazon.com/dp/1637740697/

Find Andreas Online:

Website: https://business.catholic.edu/faculty-and-research/faculty-profiles/widmer-andreas/index.html

Linkedin: https://www.linkedin.com/in/andreaswidmer/

Instagram: https://www.instagram.com/andreaswidmer/?hl=en

Twitter: https://twitter.com/andreaswidmer

YouTube: https://www.youtube.com/channel/UCXvQOAHhZ74EJ83kD_O0Mxg

Facebook: https://www.facebook.com/AndreasWidmerAuthor

About Andreas:

Andreas Widmer is a seasoned entrepreneur with a passion for helping business professionals find deeper meaning in their work and sustainable success through principled entrepreneurship.

In 2015, Andreas was appointed Clinical Professor in Entrepreneurship at The Catholic University of America’s Busch School of Business, and also serves as an advisor to both the Zermatt Summit and Transforming Business. He is the director and founder of The Art & Carlyle Ciocca Center for Principled Entrepreneurship, where he teaches and mentors students with the kind of entrepreneurship that combines personal virtue and best business practices to grow enterprises that create value for others profitably.

Andreas is a dual citizen of Switzerland and America and speaks four languages, English, German, Italian and French. Currently, he resides in Washington, D.C., with his wife and teenage son. For more information, please visit www.andreas-widmer.com.

In his new book, The Art of Principled Entrepreneurship: Creating Enduring Value (Matt Holt, April 5, 2022), Andreas shares his philosophy in a practical guide on how to start and do business in a way that’s both virtuous and profitable. He recounts his favorite success stories and pays special tribute to his dear friend and prominent business leader, Art Ciocca, who is best known for inventing box wine and forming The Wine Group, one of the largest wine companies in the world. Widmer also illustrates some of the principles with stories from the Swiss Army Knives manufacturer Victorinox and the French tire manufacturer Michelin and Bangladesh’s GrameenPhone.

The Art of Principled Entrepreneurship is a prescription for living the American Dream and finding fulfillment by helping employees create products and services that add value to customers’ lives. This not only improves customer satisfaction – but it also makes for happier and more engaged employees, two-thirds of which are currently disengaged at work. Widmer proposes the idea that entrepreneurship – entrepreneurial thinking is not just for startup founders, but should be practiced by everyone in the business. He details five simple “Pillars” that make up the mindset of conducting business in ways that combine personal virtue, a focus on the human person, the latest entrepreneurial tools, and a long-term perspective in order to make a business a win-win proposition for everyone.


If you enjoyed this interview you may also like my Just Get Started Podcast Interview with Seth Godin, Author, Founder and Speaker

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Andreas Widmer2022-11-02T20:43:56-04:00

Teaching Not Selling

Sales are not simply “selling”. It’s much more than that.

The best sales conversations are rooted in teachable moments and come from a place of empathy.

They come from a realization that our potential buyers are busy with many other priorities but understand the importance of solving problems. However, they may not have the time to research all of the options or feel there might be too much information to make a decision.

By teaching new ideas or ways of thinking, not trying to sell a product, can open up the conversation and allow the potential buyer the freedom to consider an alternative path. 

An alternative path that they wouldn’t have otherwise considered if we were just trying to sell them something right out of the gate.

Teaching Not Selling2021-11-21T21:05:02-04:00
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