Like it or not, Audio has been on a rise over the past several years and podcasts have taken a place near the top of content consumption. It’s no wonder companies like Spotify and iHeartRadio have made significant financial investments in podcasts and will continue to do so in the coming years.
So that begs the question you should be asking yourself, should I start a podcast?
The answer is almost certainly a yes and here’s why.
It’s How People Learn And Will Continue To Learn
With the growing distractions and short attention spans, people don’t always have time to read a new book and some don’t absorb the information as well as other mediums. In the past, you could basically listen to others teach something but you had to be in that physical location which made it expensive and time-consuming. With the invention of video, that added a new interactive layer to learning because you could now sit in the comfort of your home or office and get the same “in-person” learning without having to leave your chair. However, there lies one problem, you must be viewing the screen most of the time especially if there are visuals like a presentation included. Since most people have access to a phone, watch, echo, or other devices besides the TV, they can now use that to multi-task and learn or get entertainment while doing other activities like yoga, washing dishes, running, etc. The younger generations are always looking at ways to hack life and the access to podcasts has made it a clear path to do just that.
It Allows You To Stay Relevant
Let’s face it if you want to grow your own personal brand or business you have to continue to put out content and make it relevant to the audiences you are serving. Since audio content is certainly a part of the future it only makes sense to start making your mark now. I look back to 2017 when I started my Just Get Started Podcast and would have never imagined the doors and relationships the podcast has opened for me. Like anything, it takes time and consistency to build good content and the only way you stay relevant is to keep up with the times and speak about the things that matter today. With the world moving so quickly, content from a year ago may even be outdated in some regards. Furthermore, you can repurpose content in multiple ways to broaden the reach as people learn in all different ways. For instance, I can take this written article and turn it into a podcast episode and if I record with both audio and video I can now add this to YouTube or other social sites as video content as well. So, one piece of content can easily become three and many more if you break it down into mico-content.
There is No Better Time
The old cliche, “There is no better time than the present”, rings true in this situation. You obviously haven’t started a podcast yet, I’m assuming, but if you did then congrats and keep it going! If you haven’t, then consider all that could come from putting this content out there like gaining reach from other industry publications, reaching new prospects or clients, establishing yourself as an industry expert, networking with people who are where you want to be, and the list goes on for miles. I often hear people complain when they see others gaining notoriety or attention for their work and it’s followed up a lot by “They got lucky”. This is total BS as we all know. They received notoriety because they’ve proven in one way or another that they have a deep knowledge of a particular industry or domain and generally that comes from many years of experience in that field. Podcasting isn’t any different. Not only can you be seen as that expert by putting out great content you may be able to learn vastly more if you interview other like-minded people in that field on the show. Think of the immense learning you will have just asking them the questions you want to know. However, you don’t get here overnight. Imagine if you started a podcast a year ago and published one episode a week. You’d have 52 episodes to your credit and hours upon hours of thoughtful and relevant content. So, imagine you wait a year before you start after reading this and think about all you might miss out on.
I could go for hours talking about this and I’ll continue to share the learnings from my podcast journey in hopes that it helps you accomplish more on yours.
In the meantime, a good starting point is this eBook I wrote called The Bootstrappers Guide To Podcasting: How To Overcome The Fear and Just Get Started. It’ll give some real-world ideas of what to do to get off the ground quickly. Remember, this is what I chose to do but you may go a different path. There are so many resources (and podcasts) online talking about how to start podcasts so try to google some ideas as well.
Don’t hamstring yourself by overthinking as you can continue to tweak and refine it as you go along. So, read the eBook today and start to gather your thoughts but by tomorrow you should be energized and ready to start on this new adventure called podcasting!
If you had any questions I am happy to try and help and please send a message to me through my website.
Back in 2015 when I first began thinking of starting a podcast there were a lot of ideas in my head about what to do and how to go about it. After overthinking, making excuses, and ultimately failing at starting for two years, I finally took the leap and begun. Thus, the podcast name “Just Get Started” was born.
The reason, you might ask, as to why Just Get Started stuck with me is that I know there are a lot of people out there just like me. They have an idea and want to accomplish something bigger but for some reason, they have been pinned down by naysayers, fear of the unknown, and most of all, negative self-talk that buries your confidence and clouds your judgment. I want everyone to realize they have to take a different path than the norm to get more done then they have ever imagined. To do that, you must take the first step to overcome that fear and Just Get Started.
This won’t be a novel. This isn’t rocket science. There are a ton of great resources out there about monetizing podcasts, growing a following, and doing all sorts of crazy things with them. But, none of that matters until you start and I wanted to share one perspective on how you might go about it.
So, just like with what I struggled with, I wanted to give everyone some insight into what you might want to consider thinking about when beginning a podcast and some useful questions to ask yourself along the way. I’ll share a few tools I have used that have helped but in no way are the answer to every situation. A simple Google search would give you several options that may fit just as well and I’d encourage that. But don’t hamstring yourself with overthinking it. That’s what I did. Don’t make the mistake that you have to have everything figured out on Day 1 because you don’t.
This is not the end all be all guide to podcasting. I imagine, however, most people reading this are like me. They’ve listened to podcasts and enjoy the content and have always wanted to create their own but it seems like a ton of work and a lot of money that is needed to be spent to get started. I’m here to tell you that’s not the case at all and that you can create your own very quickly and with solid quality for minimal to no money.
You can do it BUT if you are going to do it then you have to give it everything. You have to commit to it. There are a lot of people that have started podcasts that do 6 episodes and quit. If you’re going to take the time to set this up and go through the motions then I suggest setting a minimum bar for yourself. Do at least 20 episodes and call it “Season One” or something like that. Then, sit and reassess and make sure this is something you want to commit to further. If you get past that, you’re golden!
I hope you enjoy some of my insight into podcasting and what I have learned through my experience of trial and error and figuring it out along the way. The views expressed in this ebook are my own and from over two years of being in the trenches and knocking out episodes almost weekly. I hope you get as much enjoyment out of reading as I did of writing and sharing.
Episode 59 is on fire with Motivational Speaker and Personal Brand Guru, Rich Keller. Whoa nelly this is such a great episode! I got to hear Rich speak at the Next Gen Summit in New York and had to get him on the Podcast. Such an incredible positive dude and definitely the type of people that I love having on this Podcast and the people that I enjoy jamming with. Ya’ll are going to love this interview and get ready to take some serious notes!
My Wharton MBA opened doors to the corporate world; being a risk-taker let me ditch it. I have the vision of a creative and the analytics of an executive—a rare combination of right-brain and left-brain that delivers results.
My cancer—then my wife’s—didn’t break me, it redirected me. Paying-it-forward, not an award or title, now defines my success. My Survivor buff symbolizes that triumph.
I energize and create a sense of direction and purpose for every life I touch. Inspiration is my middle name (fine, it’s Scott).
I spent 25 years snacking on Godiva chocolates, Chips Ahoy! cookies and Planters peanuts. Oh, and I crafted their identities, too. Now I’m hungry to help young adults uncover the power of their personal brands.
I bring people together to share experiences, connect thoughts, debate ideas and develop solutions. My energy (and bright t-shirts) light up a room.