Rusty Shelton is the Founder & Chairman of Zilker Media, Senior Marketing Strategist at Forbes Books, and an active speaker to audiences around the world. He has written three acclaimed books, including his newest, The Authority Advantage: Building Thought Leadership Focused on Impact, Not Ego (ForbesBooks, 2023), which is co-authored with Adam Witty. Learn more at www.RustyShelton.com.
Episode 98 features Sean Kelly, Founder and CEO of online jersey apparel company Jersey Champs and he shares his tremendous and vulnerable story of starting the company in college at the age of 19. In four years, Sean has taken this company to tremendous heights both through increased revenues and having many celebrities and athletes wearing his jerseys throughout the last few years.
Jersey Champs was started to accomplish one thing. We want to revolutionize the way jerseys are worn. Up until now, the only jerseys you could purchase were generic jerseys issued by professional sports teams featuring the same designs over and over. We want to be able to provide unique jerseys that featured interests other than sports. We want to connect the music & sports markets with customizable jerseys that make you stand out from the crowd.
EPISODE 15: CEO, Dear Media | Co-Host of The Skinny Confidential His and Her Podcast
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Episode 15 features Michael Bosstick, CEO of Dear Media, a Podcast network primarily focused around female hosts and talent, and he is the Co-Host of the Skinny Confidential Him and Her Podcast. I was fortunate to interview his wife, Lauryn Evarts (@theskinnyconfidential) back in Episode 11 and really enjoyed getting a chance to speak with Michael in this episode and learning about his unique story.
Michael learned early on from his father that you have to work for what you want and after some early childhood jobs he figured out that he wanted to pave his own path and create opportunities for himself. Early after college Michael ventured out to fill a gap he found in corporate aircrafts with a business called JetBeds and has now grown that over the last 10 years to be the most successful company in the space.
Michael is now extremely involved in digital media and finding new and creative ways to build an online brand. We converse about many topics including business, the power of voice as a platform of the future, and many other intriguing insights.
I enjoyed one of Michael’s quotes where he says, “I spend 90% of my time focusing on solutions and 10% of the time looking at the problem”, and it’s no surprise he’s been successful with his optimistic mindset on business and how to scale effectively.