Episode 385 features Farzad Rashidi, the co-founder of Respona, the link-building outreach platform that helps businesses increase their organic traffic from Google. He previously ran the marketing efforts at Visme, where he helped the company gain over 20 million active users and pass 3.5M monthly organic traffic.
Farzad Rashidi is the co-founder of Respona, the link-building outreach platform that helps businesses increase their organic traffic from Google. He previously ran the marketing efforts at Visme, where he helped the company gain over 20 million active users and pass 3.5M monthly organic traffic.
Daniel James is a leader in the digital and social media landscape. As an early employee of MySpace, he has seen first-hand the beginnings of social media and has been a part of the evolution of social, digital, and e-commerce ever since. He went on to lead strategy for AOLs O&Os and, after moving to Los Angeles, for brands like Toyota, Adidas, Kraft & Disney.
Daniel started mint performance marketing in 2019, a two-person led a team managing e-commerce strategy for DTC brands. A short 3 years later, mint is now a team of 50+ people across the US, UK & Asia, and in 2021, mint was acquired by the global media, marketing & e-commerce powerhouse, Social Chain, with Daniel now being CEO of both Social Chain US and mint.
16 years and 50 iconic brands later, Saverio drives eCommerce acceleration faster than ever in Luxury, Fashion & Beauty.
With clients in London, Paris, New York, San Francisco & Melbourne, Saverio and his boutique strategy firm ATELIER & AVENUE, coaches and advises VCs, Founders/CEOs & Executives in eCommerce, Marketing & CRM – strategy through execution.
Saverio is also a speaker at international conferences and writes about eCommerce leadership on his blog SaverioBianchi.com
Paul is Co-founder and CEO of Archive (https://archive.ai), a Stripe-backed company that develops software to automate e-commerce digital marketing workflows.
He’s a founder and operator who’s done everything from building custom e-commerce platforms to deploying millions in ad spend.
Prior to Archive, Paul was VP of Growth & Engineering at H.V.M.N.(https://hvmn.com/), running the direct-to-consumer brand’s digital marketing, e-commerce, and engineering teams. He also received a BS in Computer Science from Stanford in three years.
Daniel Snow is CEO and Founder of The Snow Agency, a performance and social media marketing agency that is disrupting the e-commerce landscape for DTC brands. Daniel is a proven expert having launched and scaled numerous viral e-commerce brands himself over the course of 3.5 years, generating over $50M in revenue, without ever receiving funding or a loan. This entrepreneurial foundation is what inspired Daniel to launch The Snow Agency.
Daniel is also the Founder of RAPTV, a passion project for him, which is the largest hip-hop community in the world. RAPTV has reached viral status with over 13M followers across owned channels and generating 250 impressions a week on social media alone. RAPTV builds awareness and cultivates massive followings for large and small hip hop artists alike.
Specificity – the quality of belonging or relating uniquely to a particular subject
A dog collar, a hammer, a tennis racket, and a swimsuit.
These products have literally nothing in common with one another.
But any of these objects are valuable to the right audience.
It’s when we pick the wrong audience and try to sell them something they don’t need that everything can go sideways. We get discouraged and try to change the marketing materials, product appearance, add new features, or scrap it altogether.
We think the market doesn’t want what we are offering but maybe we were shouting in the wrong room of people.
Tailor your message to a very specific market in a way that attracts the most viable buyers because you solve a real need for them. Get as hyper-specific as possible.
If you can pinpoint the right audience and focus intently on them then you won’t have to guess for long if your product or service is valuable as your ideal clients will do that for you.
Episode 162 features Jane Tabachnick, a content and PR strategist who works with mission-driven authors, coaches, and consultants who are frustrated they’re not better known. She helps them become highly visible and seen as the authority in their industry so they attract more pre-sold clients and can grow their business more and easily.
Jane Tabachnick is a content and PR strategist who works with mission-driven authors, coaches, and consultants who are frustrated they’re not better known. She helps them become highly visible and seen as the authority in their industry so they attract more pre-sold clients and can grow their business more and easily.
Founder of Simply Good Press, a book publishing and PR company, Jane has helped over 200 authors achieve bestseller status.
Named one of the top 100 people online by Fast Company, Jane is often quoted in the media.
Matt Clark is the founder of The Virtual Edge and co-creator of The Rainmaker System – an online marketing system that helps entrepreneurs get 2-5 high-value leads per day from LinkedIn without paying for ads.
With their flagship program, Matt and his business partner, Wesley Longueira have helped thousands of businesses in 26 countries grow exponentially. They are now on a mission to reach 10k businesses worldwide and build a vibrant community of Rainmakers!
The success of The Rainmaker System has led to Matt becoming a sought-after international speaker and has shared the stage with Brian Tracey, John DeMartini, Michael Douglas, Stedman Graham, Peter Sage, Brandon Bays, Les Brown, and many more. Matt is also the author of The Proven Path, The Automation Playbook, and The Automated Income systems and has been featured in Wake up- How to live a Healthy Vibrant Lifestyle.
Lexi Godlewski is a heart-centered Marketing Strategist and Success Coach who helps experts transform into Soultrepreneurs! She’s also the podcast host of “Building My Empire”, which documents her journey as she builds her business from the ground up and gives listeners the secrets to creating a profitable business while experiencing the richness of life.
Episode 130 features Seth Godin, Author of 19 best-selling books, and his new book The Practice: Shipping Creative Work covers intentional action (a better way to discuss ‘design thinking’), writer’s block (there’s no such thing), and criticism (most of it comes from fear and should be regarded with kindness). It helps people understand genre (not at all like ‘generic’) and the trap of becoming a hack (we must not sacrifice our standards simply to be heard).
For more than thirty years, I’ve been trying to turn on lights, inspire people, and teach them how to level up. This blog has been appearing daily for more than a decade. One day, if we meet, I hope you’ll share with me your favorite posts. Even better, I’d like to hear about how a book or course helped you interact with the world differently and make a difference.
I’ve spent most of my professional life as a writer. I’ve published 19 bestselling books. These books are a great way to go deep into a concept, and I think many of them stand the test of time.
Along the way, I’ve found countless detours, interesting projects designed to inspire and entertain you as you continue to do your work.
Episode 98 features Sean Kelly, Founder and CEO of online jersey apparel company Jersey Champs and he shares his tremendous and vulnerable story of starting the company in college at the age of 19. In four years, Sean has taken this company to tremendous heights both through increased revenues and having many celebrities and athletes wearing his jerseys throughout the last few years.
Jersey Champs was started to accomplish one thing. We want to revolutionize the way jerseys are worn. Up until now, the only jerseys you could purchase were generic jerseys issued by professional sports teams featuring the same designs over and over. We want to be able to provide unique jerseys that featured interests other than sports. We want to connect the music & sports markets with customizable jerseys that make you stand out from the crowd.
Anthony is an entrepreneur, keynote speaker, and philanthropist who runs a profitable portfolio of websites ranging from commerce to content blogs, without ever raising outside funds.
He is recognized as one of the top customer generators in the world, specializing in the financial services space, running a team that drives over 1 million customers each year.
He is recognized as one of the top lead generators in the world, running a team that specializes in driving thousands of inbound phone calls daily across a number of verticals including health, finance, legal, and education.
He is consistently featured as one of the top “under 30 year old” entrepreneurs and was featured along side Snapchat’s founder Evan Spiegel as one of the “Entrepreneurs that are changing the world”.
Episode 61 features Co-Founder of The Superfan Company, Kim Kaupe. I have been following Kim’s content online for a couple years and was pleased to get a chance to meet her at the Next Gen Summit in June of 2019 when she was there as a speaker. This was an interesting interview that follows her journey from childhood through present day.
Some topics we discussed were:
Her goal of working for a magazine
Serendipitously meeting her Co-Founder
Keeping their jobs while starting the business
Getting into Walmart
Her Shark Tank experience
…and much more
If you all haven’t had the chance to follow Kim online I’d suggest to do that below as she has a great perspective on business and entrepreneurship. If you need a starting point, check out her “Coffee with Kim” series on here website here -> https://www.kimkaupe.com/coffeewithkim
While Kim has not yet mothered a human baby, she delivered ZinePak—now The Superfan Company—into the world in January 2011 after holding positions at Conde Nast and Fathom Communications. She has been thrilled, killed, and amazed by her first few years of entrepreneurship and is so proud of what The Superfan Company has established in past seven years. From successes in retail with Walmart and Cracker Barrel to working with world class tours for legends like Paul McCartney and Bob Dylan to stints on TV shows like ABC’s Shark Tank, the highs have been SO high… and the lows well, gray hair is cool now right?
From Katy Perry and ACE Universe Comic-Con to Logic and the New York Mets, Kim has had more than 100 amazing clients throughout the years and no, she cannot pick a favorite client…she loves them all (somewhat equally!).
She enjoys sharing the highs and lows of entrepreneurship on her social media, along with her adventures, travel, and friends (much to their dismay, often yelling, “Do not put that on your Instagram! Well unless I look good and then you can.”)
Episode 59 is on fire with Motivational Speaker and Personal Brand Guru, Rich Keller. Whoa nelly this is such a great episode! I got to hear Rich speak at the Next Gen Summit in New York and had to get him on the Podcast. Such an incredible positive dude and definitely the type of people that I love having on this Podcast and the people that I enjoy jamming with. Ya’ll are going to love this interview and get ready to take some serious notes!
My Wharton MBA opened doors to the corporate world; being a risk-taker let me ditch it. I have the vision of a creative and the analytics of an executive—a rare combination of right-brain and left-brain that delivers results.
My cancer—then my wife’s—didn’t break me, it redirected me. Paying-it-forward, not an award or title, now defines my success. My Survivor buff symbolizes that triumph.
I energize and create a sense of direction and purpose for every life I touch. Inspiration is my middle name (fine, it’s Scott).
I spent 25 years snacking on Godiva chocolates, Chips Ahoy! cookies and Planters peanuts. Oh, and I crafted their identities, too. Now I’m hungry to help young adults uncover the power of their personal brands.
I bring people together to share experiences, connect thoughts, debate ideas and develop solutions. My energy (and bright t-shirts) light up a room.
Episode 58 features 4x Founder Nicolas Vandenberghe currently of Chili Piper, a buyer enablement platform for Sales & Marketing teams to better connect with their potential future clients. I really enjoyed the conversation a lot and especially the lessons Nicolas shared about the early stages of many of his companies, co-founding a business with John Sculley, having $42 million pulled out from under him, going against big competitors like Salesforce, and much more.
Started selling newspapers in the streets of Paris in high school, studied Maths at Ecole Polytechnique then Business at Stanford GSB, started and sold 3 tech companies with up to 65 employees and $11M in revenues, ran Sales for a $2Bn telecom company negotiating billion dollar deals with companies like Google, now co-founder of Chili Piper – on a mission to create a new software category around Buyer Enablement – helping businesses help their buyers.
In my spare time I re-read the 27 chapters of “Neuroeconomics, Decision Science & The Brain” by NYU star professor Paul Glimcher, in the hope of bringing its findings to the science of Sales & Marketing.
Had the pleasure of welcoming Sangram Vajre, Co-Founder of Terminus, to the Just Get Started Podcast. I met Sangram 4-years ago and it’s been a thrill to see his company and the entire account-based marketing movement grow during that time. Sangram shares a lot of his insight on marketing, being apart of a growing company, branding, and much more.
Author #ABM, Chief Evangelist & Co-Founder Terminus, Founder & Host of the daily #FlipMyFunnel podcast. Sangram is an author, keynote speaker, 3x CMO, host of the daily #FlipMyFunnel podcast, entrepreneur and above all, category maker. He wrote the book on Account-based marketing published by Wiley and also the Founder of #FlipMyFunnel movement. He is the co-founder and CMO of Terminus, a leader in account-based marketing raising over $20M in funding. Prior to that Sangram ran marketing at Pardot through the acquisition of ExactTarget that got then acquired by Salesforce for $2.5B dollars.
Born in India as a serial D and F student, Sangram came to the United States at the age of 25 to do his Masters from the University of Alabama in 2002 with just $350 in his pocket. Crazy right!?!
Sangram then finagled his way to work at Deloitte Consulting and then jumped around at startups and early-stage companies. His career skyrocketed as he got the opportunity to run marketing at Pardot and led it through the acquisition of ExactTarget. While he was leading Marketing, Salesforce acquired ExactTarget for $2.5B dollars and that’s when Sangram learned how to scale a business and what category making is all about.
Sangram then co-founded Terminus, a leader in Account-Based Marketing that raised nearly $20M in funding and is one of the fastest growing companies in the MarTech industry. Hands down!
To help establish the Account-based Marketing (ABM) category, Sangram authored the first book on ABM published by Wiley. Sangram is also the founder of #FlipMyFunnel movement and with a mission to build the largest and most engaged community of B2B professionals in the world. Dig that?!? Join the #FlipMyFunnel community and challenge the status quo.
Most recently, Sangram kicked off an ambitious project called the daily #FlipMyFunnel podcast that has a different theme every single day. Yep! Thanks to you, the #FlipMyFunnel podcast is now ranked in the top 20 podcasts in the business category next to Gary Vaynerchuk and The Tim Ferriss Show with five-star ratings. How crazy is that?!? Loving it and can’t wait for you to tune in. Let me know what you think!
Sangram is also recognized as one of the top 21 B2B Influencers in the world by DMN Network in 2018 and 40 under 40 by DMNews
Sangram shares his learning, passion, and interviews as an Inc. columnist and the daily #FlipMyFunnel podcast show so join the movement!
EPISODE 28: Growth Consultant and Marketing Strategist
ALSO AVAILABLE ON THESE PLATFORMS
Episode 28 features Bryan Wish, Growth Consultant for global-impact visionaries and the marketing strategist behind Allen Gannett’s book “The Creative Curve”. I met Bryan serendipitously last year when setting up Allen Gannett on the Just Get Started Podcast. Unfortunately, as I tell the story, the audio didn’t record properly and the interview with Allen never launched. However, I stayed in contact with Bryan and was appreciative for him to share his story on this latest episode. We went into some depth around his childhood and how early challenges helped ultimately pave the way for carving out some great opportunities with some sports franchises and now some of his business endeavors. A lot of energy and passion out of Bryan and really enjoyed his insight on business, networking, and creating your own opportunities.
For years, I have used my abilities to both discover and foster growth opportunities behind professional sports franchises, global investment funds, and CEO visionaries turning their dreams into tangible results. Noticing untapped potential in ticket sales in the collegiate market for the Atlanta Hawks and the Atlanta Braves, I created segmented marketing and sales programs that have done more than $300k in sales to date. My own vision helped curate 800+ impactful stories which have been read by more than 500,000+ readers on The Wish Dish. From 2016-2017, I helped establish a foundational community outreach system for The Kairos Society – a network of young entrepreneurs featured in Inc., Forbes, and Wired Magazine – building a fellowship of more than 500 up-and-coming entrepreneurs in 40 countries and counting. Currently based in Washington D.C., I spend my waking hours meeting, fostering, and influencing entrepreneurs to act on their most empowering visions.
Through years of reflection, I’ve developed a high-functioning growth mindset to continuously progress, despite obstacles of every kind. Time after time, I’ve transitioned one “no” into the next “how can I get there?” I can see a story, visualize its potential, and then get up and go make it happen.
EPISODE 21: Founder, SweetFish Media | Host, B2B Growth Show
ALSO AVAILABLE ON THESE PLATFORMS
James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).
We had an incredible conversation and I was thankful James could make some room in his busy schedule to discuss his story of how he started his business and some of the neat things they are doing. I really feel he is breaking down some walls and pioneering a brand new avenue for content creation. That path is being called “Content-based Networking” and I think this will ultimately be a wave of the future.
EPISODE 18: Marketer, Cartoonist, Author of “How to Get A Meeting With Anyone”
ALSO AVAILABLE ON THESE PLATFORMS
In Episode 18, We speak with Stu Heinecke about his career in marketing, how he broke into being a cartoonist, and ways people can think about bringing value and setting themselves apart from the pack. Stu has done some neat things throughout his career and figuring out a way to combine his passion for marketing along with his creative chops of being a Cartoonist led him to forging ahead with his own business and seeing success early on.
About Stu Heinecke
If ever there was someone born to write a book like How To Get A Meeting with Anyone, Stu Heinecke is that person. A Wall Street Journal cartoonist, Hall of Fame-nominated marketer and author, Heinecke discovered the magic of “Contact Marketing” early in his career, when he launched a Contact Campaign to just two dozen Vice Presidents and Directors of Circulation at the big Manhattan-based magazine publishers. That tiny $100 investment resulted in a 100% response rate, launched his enterprise and brought in millions of dollars worth of business.
The ability to connect with the people most important to realizing one’s goals ultimately became an obsession. While Heinecke regularly employs his own cartoon-based contact methods, he became intensely interested in how others have solved this unique challenge. As a result, he has uncovered a highly unique form of marketing that until now has had no name, yet it produces response rates as high as 100% and ROI figures in the tens, even hundreds of thousands of percent. In How To Get A Meeting with Anyone, he not only gives Contact Marketing its name, but provides us with a definitive guide to what it is, how it works and has cataloged twenty categories of Contact Campaign types.
Heinecke is the host of Contact Marketing Radio, Founder and President of “Contact,” a Contact Marketing agency, and co-Founder of Cartoonists.org, a coalition of famed cartoonists dedicated to raising funds for charity, while raising the profile of the cartooning art form. He lives on an island in the beautiful Pacific Northwest with his wife, Charlotte, and their dog, Bo.
In this episode we do some discovery with Matt Heinz of Heinz Marketing and explore ideas around how he got into doing his own business, marketing initiatives and thoughts that should be top of mind in today’s world, and having outlets away from your daily career to help stay fresh and keep sane in the 24/7 business world we live in.
Prolific author and nationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 20 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways. Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty. Matt is a repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers. Matt restored his 105-year-old historic farmhouse in Kirkland, Washington with his wife, Beth and shares it with three young children, a dog, two rabbits, and seven chickens
Shout out on the show:
Elizabeth Gilbert, Author of Eat, Prey, Love as I explained how watching a speech she did on an Oprah’s Super Soul Sessions Series and helped continue to fuel this idea around being curious and trying to discover new things that may end up bringing you fulfillment or leading you to your passion.