We hear slogans like “Taste the feeling”, “That’s what I like”, “They’re Gr-r-reat” and hundreds of other slogans in marketing ads across the world.

But, we can all agree, none of these products as well as a host of others are very healthy. So while their slogans may be clever and get us thinking and feeling a certain way, the results paint a vastly different picture. What we get by consuming these products is far different than the message we receive.

We have to keep this in mind as we build new relationships. In early encounters, people may talk a certain way and present a picture of themselves that differs from what our intuition is telling us. Dig deeper and look at the actions versus the words coming out of their mouth.

How are they treating us and others? Does their story add up or are there holes? Are they playing games?

We all try to make a memorable first impression but some people can be deceptive in their approach. Be sure to look behind the curtain and not always take the words someone is saying as fact. They may be hiding something.

They may be selling us a brand that is quite different than the product we end up receiving.