Is it about the eyeballs or the impact?

If we are looking for traction, we have to be careful with what sort of traction we are receiving.

It feels nice to get likes and comments. New followers make us feel like we are moving in the right direction.

But we have to be careful we don’t go down a slippery slope merely to get more eyeballs.

We have to wonder if those are the eyeballs we want.

Are they going to move the needle toward the impact we want to make or is the algorithm working in our favor this time?

If we’re not careful it becomes a constant loop of seeking attention. The hamster wheel doesn’t stop. We get burned out.

Instead, put together the work that makes us proud of the achievement even if there isn’t a crowd initially.

It’s not about quick wins, it’s about long-term stability and growth.

The right eyeballs show up because of consistency and creativity.

We are believable. We are in it for the long haul. Our mission is much bigger than ourselves.

We’re there to make an impact even if we don’t always get to see who it is impacting.