It was one of the catalyst moments in my life that put me on a different path forward.
That was in 2011.
Fast-forward four years later to 2015 and the momentum had been building even though I was so early in my journey. I had learned a lot and I wanted to share it with others and to give thanks to Gary.
I wrote this blog, titled “What Is The R.O.I. of Gary Vaynerchuk”, 8 years ago. What’s funny is I remember writing this. I remember sharing it and Gary sending me a reply on Twitter. I remember how it energized me even more.
It’s amazing what has unfolded over the past 8 years and I’m excited to see what’s next.
Moral of the Story:
We don’t know where we’ll find a spark of inspiration but we are going to have a better opportunity by venturing out into the unknown and starting. We’ll bump into things by happenstance and call those “serendipitous” moments.
But they are only that way because we’ve opened ourselves up and created the chance for those opportunities to come into our lives.
Get out there and get started.
It’s the only way to create a better life for ourselves.
EPISODE 354: Founder of The Tilt and Creator Economy Expo
Episode 354 features Joe Pulizzi, founder of multiple startups including content creator education site, The Tilt, the content entrepreneur event Creator Economy Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine.
Joe Pulizzi (he/him) is the founder of multiple startups including content creator education site, The Tilt, the content entrepreneur event Creator Economy Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine.
Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event. In 2014, he received the “Lifetime Achievement Award” by the Content Council. He successfully exited CMI in 2016 and consequently wrote an award-winning mystery novel, The Will to Die.
He has two weekly podcasts, the motivational Content Inc. podcast and the content news and analysis show This Old Marketing with Robert Rose.
His foundation, The Orange Effect, delivers speech therapy and technology services to over 350 children in 35 states.
Joe and his family live in Cleveland, Ohio.
When we tie our self-worth to what we see others doing online we put our minds in a place of false reality. We trick ourselves into thinking this is real.
Those people in the videos with the crowd cheering their name, or in the picture with the caption of them professing their love and unwavering happiness to a significant other, or tagging themselves with another humblebrag about another award they recently won all have the same things in common as us.
They feel pain.
They feel left out.
They feel alone.
They question their purpose.
They question their work.
They question if they deserve to be in the position they are in.
We shouldn’t think that somehow we are behind. We shouldn’t think that somehow we didn’t get sprinkled with the magic pixie dust of “success” and are now less of a person.
We have to get out of our heads about it and create the great work that we know we love to do. Be around the people that fill us up. Do the things that make us feel energized and alive.
The rest of the stuff works itself out if we are making decisions that lean into those areas that make us happy or at least have the potential to make us happy.
We still may be figuring it all out but so is everyone else. Just because someone is able to commit more time to gloss up a photo or putting out more content it doesn’t mean they are better than any of us.
We all matter and we all have a gift we can give to the world. If we know ours then that’s great but if we’re still figuring it out just know that’s okay as the journey to discovery can be painful and lonely at times.
But know that it’s worth it.
And when we discover it, we won’t have to question our purpose any longer and we’ll be ready to give it generously.
One of the biggest challenges I had in getting over the hump of creating content (Podcasts, books, blogs, etc) is that I didn’t know what I didn’t know. I felt I needed all of the answers upfront before I could put “pen to paper” and create something magical.
I was completely wrong.
Hashing our ideas out in real time helps us do a few things…
We learn – We start finding ways that we work best, with how we structure our time, and when it’s the right time for us to do our best work
We evolve – We find efficiencies in our work. We find areas we can tweak and remove and other areas that need some extra “TLC”.
We focus – All of the ideas floating around in our heads, when put into a tangible format, start to become much clearer. We can understand where the gold is and distinguish between what works and what doesn’t. It doesn’t mean it won’t be relevant in the future it means we can put a pin in it for now and focus on the most important stuff.
The first step is always the hardest. The idea part isn’t hard but bringing it into reality.
Beethoven’s 5th symphony started with one note. Starry Night began with one stroke of the brush. Edison’s invention of the light bulb started with one failed experiment.
Our idea can’t begin until it is put into reality.
We have to get it out of our heads and start sculpting it.