Had the pleasure of welcoming Sangram Vajre, Co-Founder of Terminus, to the Just Get Started Podcast. I met Sangram 4-years ago and it’s been a thrill to see his company and the entire account-based marketing movement grow during that time. Sangram shares a lot of his insight on marketing, being apart of a growing company, branding, and much more.
Author #ABM, Chief Evangelist & Co-Founder Terminus, Founder & Host of the daily #FlipMyFunnel podcast. Sangram is an author, keynote speaker, 3x CMO, host of the daily #FlipMyFunnel podcast, entrepreneur and above all, category maker. He wrote the book on Account-based marketing published by Wiley and also the Founder of #FlipMyFunnel movement. He is the co-founder and CMO of Terminus, a leader in account-based marketing raising over $20M in funding. Prior to that Sangram ran marketing at Pardot through the acquisition of ExactTarget that got then acquired by Salesforce for $2.5B dollars.
Born in India as a serial D and F student, Sangram came to the United States at the age of 25 to do his Masters from the University of Alabama in 2002 with just $350 in his pocket. Crazy right!?!
Sangram then finagled his way to work at Deloitte Consulting and then jumped around at startups and early-stage companies. His career skyrocketed as he got the opportunity to run marketing at Pardot and led it through the acquisition of ExactTarget. While he was leading Marketing, Salesforce acquired ExactTarget for $2.5B dollars and that’s when Sangram learned how to scale a business and what category making is all about.
Sangram then co-founded Terminus, a leader in Account-Based Marketing that raised nearly $20M in funding and is one of the fastest growing companies in the MarTech industry. Hands down!
To help establish the Account-based Marketing (ABM) category, Sangram authored the first book on ABM published by Wiley. Sangram is also the founder of #FlipMyFunnel movement and with a mission to build the largest and most engaged community of B2B professionals in the world. Dig that?!? Join the #FlipMyFunnel community and challenge the status quo.
Most recently, Sangram kicked off an ambitious project called the daily #FlipMyFunnel podcast that has a different theme every single day. Yep! Thanks to you, the #FlipMyFunnel podcast is now ranked in the top 20 podcasts in the business category next to Gary Vaynerchuk and The Tim Ferriss Show with five-star ratings. How crazy is that?!? Loving it and can’t wait for you to tune in. Let me know what you think!
Sangram is also recognized as one of the top 21 B2B Influencers in the world by DMN Network in 2018 and 40 under 40 by DMNews
Sangram shares his learning, passion, and interviews as an Inc. columnist and the daily #FlipMyFunnel podcast show so join the movement!