EPISODE 18: Marketer, Cartoonist, Author of “How to Get A Meeting With Anyone”
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In Episode 18, We speak with Stu Heinecke about his career in marketing, how he broke into being a cartoonist, and ways people can think about bringing value and setting themselves apart from the pack. Stu has done some neat things throughout his career and figuring out a way to combine his passion for marketing along with his creative chops of being a Cartoonist led him to forging ahead with his own business and seeing success early on.
About Stu Heinecke
If ever there was someone born to write a book like How To Get A Meeting with Anyone, Stu Heinecke is that person. A Wall Street Journal cartoonist, Hall of Fame-nominated marketer and author, Heinecke discovered the magic of “Contact Marketing” early in his career, when he launched a Contact Campaign to just two dozen Vice Presidents and Directors of Circulation at the big Manhattan-based magazine publishers. That tiny $100 investment resulted in a 100% response rate, launched his enterprise and brought in millions of dollars worth of business.
The ability to connect with the people most important to realizing one’s goals ultimately became an obsession. While Heinecke regularly employs his own cartoon-based contact methods, he became intensely interested in how others have solved this unique challenge. As a result, he has uncovered a highly unique form of marketing that until now has had no name, yet it produces response rates as high as 100% and ROI figures in the tens, even hundreds of thousands of percent. In How To Get A Meeting with Anyone, he not only gives Contact Marketing its name, but provides us with a definitive guide to what it is, how it works and has cataloged twenty categories of Contact Campaign types.
Heinecke is the host of Contact Marketing Radio, Founder and President of “Contact,” a Contact Marketing agency, and co-Founder of Cartoonists.org, a coalition of famed cartoonists dedicated to raising funds for charity, while raising the profile of the cartooning art form. He lives on an island in the beautiful Pacific Northwest with his wife, Charlotte, and their dog, Bo.