If we’re not getting the results we want we could consider a few things:
It’s too early, we haven’t given ourselves enough time
We’re wrong – what we thought would work wasn’t correct and it’s time to pivot
We’re asking the wrong people – Audit your group that is sharing advice
We’re not talking to the right audience – We might have something magical but it’s not the right group of people who would benefit from it.
We overthink why things aren’t happening to us at the rate we feel they should be happening and start to think the world is out to get us. In the back of our minds, we know this isn’t really true.
If we focus from within and leverage deep self-awareness we might uncover that we are the stubborn ones who are getting in the way.
Growth happens when we are willing to admit we were wrong in the first place, put the ego aside, and move forward in a positive direction.
That positive mindset can allow us to progress with an optimistic view of the world; something that is vital to visualizing success and then staying hyper-focused to get there, no matter how long it might take.
Specificity – the quality of belonging or relating uniquely to a particular subject
A dog collar, a hammer, a tennis racket, and a swimsuit.
These products have literally nothing in common with one another.
But any of these objects are valuable to the right audience.
It’s when we pick the wrong audience and try to sell them something they don’t need that everything can go sideways. We get discouraged and try to change the marketing materials, product appearance, add new features, or scrap it altogether.
We think the market doesn’t want what we are offering but maybe we were shouting in the wrong room of people.
Tailor your message to a very specific market in a way that attracts the most viable buyers because you solve a real need for them. Get as hyper-specific as possible.
If you can pinpoint the right audience and focus intently on them then you won’t have to guess for long if your product or service is valuable as your ideal clients will do that for you.