Had the pleasure of welcoming Sangram Vajre, Co-Founder of Terminus, to the Just Get Started Podcast. I met Sangram 4-years ago and it’s been a thrill to see his company and the entire account-based marketing movement grow during that time. Sangram shares a lot of his insight on marketing, being apart of a growing company, branding, and much more.
Author #ABM, Chief Evangelist & Co-Founder Terminus, Founder & Host of the daily #FlipMyFunnel podcast. Sangram is an author, keynote speaker, 3x CMO, host of the daily #FlipMyFunnel podcast, entrepreneur and above all, category maker. He wrote the book on Account-based marketing published by Wiley and also the Founder of #FlipMyFunnel movement. He is the co-founder and CMO of Terminus, a leader in account-based marketing raising over $20M in funding. Prior to that Sangram ran marketing at Pardot through the acquisition of ExactTarget that got then acquired by Salesforce for $2.5B dollars.
Born in India as a serial D and F student, Sangram came to the United States at the age of 25 to do his Masters from the University of Alabama in 2002 with just $350 in his pocket. Crazy right!?!
Sangram then finagled his way to work at Deloitte Consulting and then jumped around at startups and early-stage companies. His career skyrocketed as he got the opportunity to run marketing at Pardot and led it through the acquisition of ExactTarget. While he was leading Marketing, Salesforce acquired ExactTarget for $2.5B dollars and that’s when Sangram learned how to scale a business and what category making is all about.
Sangram then co-founded Terminus, a leader in Account-Based Marketing that raised nearly $20M in funding and is one of the fastest growing companies in the MarTech industry. Hands down!
To help establish the Account-based Marketing (ABM) category, Sangram authored the first book on ABM published by Wiley. Sangram is also the founder of #FlipMyFunnel movement and with a mission to build the largest and most engaged community of B2B professionals in the world. Dig that?!? Join the #FlipMyFunnel community and challenge the status quo.
Most recently, Sangram kicked off an ambitious project called the daily #FlipMyFunnel podcast that has a different theme every single day. Yep! Thanks to you, the #FlipMyFunnel podcast is now ranked in the top 20 podcasts in the business category next to Gary Vaynerchuk and The Tim Ferriss Show with five-star ratings. How crazy is that?!? Loving it and can’t wait for you to tune in. Let me know what you think!
Sangram is also recognized as one of the top 21 B2B Influencers in the world by DMN Network in 2018 and 40 under 40 by DMNews
Sangram shares his learning, passion, and interviews as an Inc. columnist and the daily #FlipMyFunnel podcast show so join the movement!
In this episode we do some discovery with Matt Heinz of Heinz Marketing and explore ideas around how he got into doing his own business, marketing initiatives and thoughts that should be top of mind in today’s world, and having outlets away from your daily career to help stay fresh and keep sane in the 24/7 business world we live in.
Prolific author and nationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 20 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways. Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty. Matt is a repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers. Matt restored his 105-year-old historic farmhouse in Kirkland, Washington with his wife, Beth and shares it with three young children, a dog, two rabbits, and seven chickens
Shout out on the show:
Elizabeth Gilbert, Author of Eat, Prey, Love as I explained how watching a speech she did on an Oprah’s Super Soul Sessions Series and helped continue to fuel this idea around being curious and trying to discover new things that may end up bringing you fulfillment or leading you to your passion.