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Episode 130 features Seth Godin, Author of 19 best-selling books, and his new book The Practice: Shipping Creative Work covers intentional action (a better way to discuss ‘design thinking’), writer’s block (there’s no such thing), and criticism (most of it comes from fear and should be regarded with kindness). It helps people understand genre (not at all like ‘generic’) and the trap of becoming a hack (we must not sacrifice our standards simply to be heard).

Find Seth Online:


New Book: The Practice: Shipping Creative Work – Link to buy ->

About Seth

Hi. I’m Seth Godin. I’m a teacher, and I do projects.

For more than thirty years, I’ve been trying to turn on lights, inspire people, and teach them how to level up. This blog has been appearing daily for more than a decade. One day, if we meet, I hope you’ll share with me your favorite posts. Even better, I’d like to hear about how a book or course helped you interact with the world differently and make a difference.

I’ve spent most of my professional life as a writer. I’ve published 19 bestselling books. These books are a great way to go deep into a concept, and I think many of them stand the test of time.

Along the way, I’ve found countless detours, interesting projects designed to inspire and entertain you as you continue to do your work.

My latest book is called THIS IS MARKETING. It’s a bestseller.

The one before that was called Your Turn. It’s illustrated and shareable and provocative. I hope you’ll invest a few minutes to see what you’ve been missing.

In 2015, I created the altMBA. It’s a life-changing 30-day workshop and it’s entirely possible it will change your life.

More than 60,000 people have taken my online courses, including The Marketing Seminar and several on Udemy.

I’m in the Guerrilla Marketing Hall of Fame, the Direct Marketing Hall of Fame, and, just recently, the plain old no-modifier Marketing Hall of Fame. Which is pretty cool.

You can read my free ebooks on the placebo effect and education. And there are five TED talks.

Go, make a ruckus.


If you enjoyed this interview you may also like my Just Get Started Podcast Interview with Rich Keller, Branding Expert, and Motivational Speaker

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