Navigating B2B Entrepreneurs to maximize new client acquisition by eliminating friction in the sales process and increasing sales conversation rates

Are you ready to get started?
Rich Keller Profile Headshot

“Brian is truly an inspiration to work with and will help you navigate your journey to happiness”

Rich Keller, CATALYST, Brand Marketing Expert / Keynote Speaker

Jackie Sanders Profile Headshot

“Brian’s curiosity and ability to think outside of the box is contagious. After speaking with him over several sessions I found myself thinking bigger and in a way that was more authentically aligned with the vision I had for my life. Just getting started can be the hardest step of a journey but with Brian, it feels empowering.”

Jackie Sanders, Visual Artist / J Sanders Studio

Sales Coaching For B2B Entrepreneurs

As someone who has worked for multiple small startups and created my own business, I understand the challenges of an entrepreneur who is wearing many hats while trying to grow their business. That is why I’ve decided to focus on Entrepreneurs in the B2B space that are just getting started or early in their business. I realize that many entrepreneurs struggle with sales because they have no sales background at all and the ones who do have minimal experience. Yet, if you want to run your own business and grow it from nothing, oftentimes bootstrapping your dollars, you have to learn to sell. 

As Mark Cuban famously said, “Nothing happens until a sale is made.”

Having been in a selling role for 15+ years, I’ve developed a different perspective on sales than is normally taught out in the world. Frankly, and this may be controversial, but sales “training” is normally dreadful, mundane, and often falls by the wayside shortly after you go through it. If you’ve been through any sales training you know what I mean.

The attempt is valiant, I’ll give it that, but it lacks something extremely important. It lacks solving the actual problem. It only solves the symptom.

The Problem: I believe sales training is generally “blanket” advice that doesn’t apply to the majority of people. Sales are human and humans are all different. Secondly, it doesn’t get to the core of who each salesperson is as an actual person. Helping someone improve with, say, building relationships does absolutely no good if we don’t understand how they do with relationship building in other areas of their life. You can’t be bad with your personal relationships and then all of a sudden become unbelievable when working with your clients. It doesn’t work this way.

The Solution: We have to go deeper and understand people at a deeper level. That is where the COMPASS Framework will help us as a guide on our journey together. The COMPASS Framework is what we use for my personal development coaching clients and through a mix of these personal development calls/exercises and guided sales practice, exercises, role plays, etc. you’ll be able to build confidence in your selling ability, shorten your sales cycles, build better client relationships, and have a stable of great references and referrals for long-term business growth.

I’ve found that almost anyone can benefit from the work we’ll do as long as there is a commitment to change. Sometimes that becomes the beginning part of the work to get to that point and realize there is a lot of opportunities to improve.

It all works together.

Some Results You Can Expect:

  • Strengthen Relationships

  • Improve Communication

  • Develop Habits/Routines

  • Articulate Value

  • Eliminate Fear of Rejection

  • Create Repeatable Systems

Is Working Together Right For Us?

You might be a fit if you are an Entrepreneur running a B2B business doing under $1 million in revenue as well as if…

  • You try to avoid sales at all costs due to fear of rejection
  • You’re not comfortable articulating the value of your product/service
  • You hesitate to talk about money and negotiating terms
  • You haven’t the first clue where to start with developing a sales process
  • You understand sales are necessary to grow but have a lot of preconceived notions
  • You have a different skill set but now have to focus on sales to have any chance of success
  • You’re looking to hire sales professionals but you’ve never done sales yourself and are unsure what to look for.

Your specific case may be different and I’d be happy to jump on an exploratory call to see if we meshed well!

Schedule A Call

Schedule A Call

Let’s find out if we’re a good fit

Name
DD slash MM slash YYYY
Time
: