Sales are not simply “selling”. It’s much more than that.
The best sales conversations are rooted in teachable moments and come from a place of empathy.
They come from a realization that our potential buyers are busy with many other priorities but understand the importance of solving problems. However, they may not have the time to research all of the options or feel there might be too much information to make a decision.
By teaching new ideas or ways of thinking, not trying to sell a product, can open up the conversation and allow the potential buyer the freedom to consider an alternative path.
An alternative path that they wouldn’t have otherwise considered if we were just trying to sell them something right out of the gate.