Ideas are everywhere. They’re in our head, a notebook, a spark of inspiration from an observation.

Think of an idea as a seed on the ground.

There are thousands of those scattered around. We walk over them as quickly as they appear in front of us and they disappear in a flash behind us.

Not all seeds get fertilized. In fact, very few do.

Without the right conditions, they have no chance of turning into a majestic Redwood.

Execution is vital to its growth.

The same goes for our ideas.