The frustrating thing when you are selling anything is that sometimes the person buying doesn’t always work on the same timeline or priority level you want it to be at.
Although you may think highly of your product it doesn’t necessarily mean that it’s high on their list right now.
Empathy and respect for others’ situations go a long way in establishing trust which in turn provides more transparency in our interactions with others.
More transparency means we may not always like the decision or length of time it takes to bring the partnership together but we can at least be confident we’ll get the full story and not be left hanging.
Sales are hard but if we also remember that sales are human it can make it a lot easier to step across the aisle and put ourselves in their shoes for a minute. If we can understand what they might be dealing with we now can take the role of an advisor or friend versus a salesperson.
In the end, everyone wins that way.