The only reason it appears to work is because others have been doing it. 

The “winners write history” as the saying goes.

But it doesn’t mean you have to do it that way. 

Take Publishing Podcast episodes, here’s how some of the best do it:

Joe Rogan = 3x / week

Tim Ferriss = 6x / month

Andrew Huberman = 5-6x / month

Dax Shepard = 4x / week

Theo Von = 1x / week

Lex Fridman = 5-6x / month

It’s good to look at those we admire but we have to make decisions that align with our vision for the future.

What’s the cadence that works best for you with your project?

If you do it long enough maybe others will think it’s the best way, too.