One of the biggest challenges I had in getting over the hump of creating content (Podcasts, books, blogs, etc) is that I didn’t know what I didn’t know. I felt I needed all of the answers upfront before I could put “pen to paper” and create something magical.

I was completely wrong.

Hashing our ideas out in real time helps us do a few things…

We learn – We start finding ways that we work best, with how we structure our time, and when it’s the right time for us to do our best work

We evolve – We find efficiencies in our work. We find areas we can tweak and remove and other areas that need some extra “TLC”.

We focus – All of the ideas floating around in our heads, when put into a tangible format, start to become much clearer. We can understand where the gold is and distinguish between what works and what doesn’t. It doesn’t mean it won’t be relevant in the future it means we can put a pin in it for now and focus on the most important stuff.

The first step is always the hardest. The idea part isn’t hard but bringing it into reality.

Beethoven’s 5th symphony started with one note. Starry Night began with one stroke of the brush. Edison’s invention of the light bulb started with one failed experiment.

Our idea can’t begin until it is put into reality.

We have to get it out of our heads and start sculpting it.

Then, we let it transform from there.