They say sales is like dating.

Because customer success is like marriage.

If we’re not always checking in on things, communicating when we notice changes, and being open and transparent about needing or wanting help, things start to break down.

Sometimes it can be salvaged, many times it cannot.

Once respect is lost we almost never get it back.

The partnership has a deep wedge in it now.

Sometimes the best option is to part ways, even if there is a lot of history of great times because the divide cannot be repaired.

It’s too weakened.

It’s too damaged.

The bond, which was once tight, has softened and cracked.